
Imagine that your lipstick or eyeliner keeps track of when and how often you use it; and transmits that information back to the cosmetics company. Just before you run out of lipstick, a new tube is automatically shipped to you based on your user data. Consumer products’ usage data are valuable commodities, and so having cosmetics that can tell on us may not be so farfetched. In fact, a new patent application fortells that the lipstick spies will lurk in our future.
A L’Oreal patent application (US 2020/0085168, published in March) describes a hand-held device to dampen and smooth out a user’s tremors. It is designed to be used to polish nails, apply mascara or put on lipstick in a consistent manner for those with physical conditions or injuries that cause shaky hands. It would also be handy if the standard tricks of planting your elbow on the counter to put on lipstick and mascara or planting your forearm on the edge of the table to put on your nail polish don’t work for you.
L’Oreal’s applicator includes a receiver, sensors, circuitry and a motion-compensating device. Software controls the movement of the applicator. It can also be a smart device: tracking user data and providing feedback via an RFID tag. This illustration from the patent application shows what the tool looks like and how it is held.

The application says “the user interface can coach, track usage and compare the tracked usage to the protocol, the regimen and the routine. The user interface can store the tracked usage of the device in memory of the client device. The user interface can be used to make a purchase of any products related to the device”. So indeed, this invention makes it possible for your lipstick to spy on you.
Since women reapply their cosmetics many times during the course of the day, they normally keep lipstick with them in a pocket or purse. This device doesn’t seem to be small enough to fit conveniently into a purse, so portability may be an issue. It more likely would be used at and then kept at home.
Alternatives to the new device include a hand-stabilizing wearable aide that is already on the market. The Readi-Steadi orthotic glove assists those with tremors to put on makeup. It is a wristlet (like a fingerless glove) that may help manage mild to severe hand tremors while applying cosmetics.
Rather than becoming part of a person’s daily makeup routine, the new motion stabilizer might be a better fit as a rehabilitation tool. It could be a great addition in a physical or occupational therapist’s office. The invention may find success in a medical setting, where regaining hand control is part of a therapeutic program, and the feedback of the device could help re-train and refine a person’s use of their hands.
It’s well-accepted that facial symmetry is a basis for beauty, and this new device would certainly augment symmetry by assisting with consistent and uniform makeup application. Even so, a cautious approach to allowing collection of personal data via cosmetics may be wise.

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